Getting the Right Target Audience is Crucial

BACKGROUND

• The client is a manufacturer in IT, Mobile and Electronic accessories in Singapore

• Their products are sold in Singapore through resellers and retailers

OBJECTIVES

• To increase their online brand awareness

• Build brand awareness that links the company’s packaging and the brand together

• Grow the brand’s online community based on target audience demographics

• Source for distributors overseas through online using digital marketing
  

CHALLENGES

• Their target audience in Singapore was not aware of their brand and they were confused with the brand and the product packaging.

• Their online branding was very weak and lacked online presence

• They hope to explore new markets overseas but were not able to reach out to their targeted oversea market

RESULTS

• Online community grow by more than 13400+ fans

• Awareness of the brand online from Singapore and targeted overseas market increase by more than 80%

• Receive more than 30+ online enquiries for distributorship from 1 targeted overseas market