Going Viral Across Border

OBJECTIVES

• Increase fan base and engagement on Facebook page

• Increase awareness of the new product packaging

• Create social sharing of the campaign

CHALLENGES

• The company introduced the new packaging for the their new product series and they want their customers to know using social content but they do not want the content to be boring to them.

• As the new products series was launched simultaneously to different countries, the company wanted to reach out to the correct and exact group of targeted audience.

RESULTS

• Fans grew by 24.3% within one month.

• Received 220 participations who engaged with the brand.

• The brand was able to recognize which product series was better received than the rest.

• The targeted countries achieved good conversion rates of 84% in average.