Moving Away From Traditional

  • The client is a rice brand who is in the market for many years in Singapore

  • Their product is sold to mass customers via resellers as well as direct to F&B companies

  • Build brand awareness of the brand to a younger target audience
  • Build an online community targeted at younger target audience to garner interest in the brand
  • The company is a traditional brand with most of their branding and marketing activities run through traditional and offline activities such as TV commercial, promoter sales, etc.
  • Their existing customers age group is above 45 years old and they must reach out and engage the younger audience if they want to keep their branding in Singapore.
  • They started their online presence via Facebook with their own activities but they were not able to achieve their goals. A few agencies were engaged and they managed to grow the brand’s online audience but were not able to reach out to the younger target audience.
  • Awareness of the brand online increased by 80%

  • Online target audience below 45 age group grew by 59%

  • Online engagement rate grew by
    more than 200%

  • More than 3000+ potential customer leads were collected