BACKGROUND
The client is a motorcycle accessories distributor in Singapore
They market and sell their products in their showroom and on their e-commerce store
OBJECTIVES
Increasing online revenue by at least 10%
Increasing customer acquisition through digital marketing campaigns
To test whether they can sell their products overseas to a specific country via their e-commerce store
CHALLENGES
The company was not able to drive online traffic to their website and online shop resulting in low online sales.
They were unable to determine if their current 60,000+ fans are quality/genuine fans.
They were not able to generate better engagement with this fan base.
RESULTS
Sales increased in their online store by 26% in Singapore and by 215% from overseas
Awareness of the brand online increased by 70%
Increased in new customers registration on their e-commerce store from Singapore by 83% and from overseas by 1200%
